Queen's University

Dr. Sidneyeve Matrix

Associate Professor, Dan School of Drama and Music
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Queen's National Scholar


As a tenured professor, I teach in the Department of Film and Media at Queen’s University in Canada. My educational technology design initiatives and research have been featured in University Affairs, Macleans, Academic Matters, Yahoo!, MSN.ca, Canada.com, Toronto Star, Globe and Mail and elsewhere.

As a published author, I have served on editorial advisory boards of The Journal of Professional Communications, International Journal of Interactive Multimedia, Journal of Pedagogical Development, Canadian Journal of Popular Culture, and Marketing Magazine.

As a consultant, I help organizations, businesses, and brands increase their digital IQs by engaging young people via social/mobile platforms to meet educational, marketing, or human relations objectives. Clients include: Toronto Star, Queen’s University, Research Canada, Queen’s School of Business, Union Gas, Harlequin Enterprises, University of Delaware, Empire Life, Canadian Defense Academy, University of Guelph Humber, Canadian Child Health Clinician Scientist Program, University of Victoria, Rutgers University, Metro News, Human Relations Professionals Association, Canadian Association of University Business Officers, Association of Professional Fundraisers, Macmillan Publishers, Rogers Media, and the CRTC.



Most Recent Project

Chronopolitical Order of Things

As a film about a science fictional future in which genetic engineering is used to guard against the threat of overpopulation, Andrew Niccol's In Time (2011) bears a remarkable resemblance to Michael Anderson's environmental dystopia Logan's Run (1976).

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Other Projects

  • Netflix Effect

    I explore some of the online discourse, unpacking two emerging patterns in young people’s on-demand media engagement with some of the most currently popular (and thus binge-worthy) Netflix shows, namely, the rising importance of social TV viewing practices and new expectations about the availability of commercial-free, high-quality, and original television content.

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  • Cyberpop: Digital Lifestyles and Commodity Culture

    Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'virtuality,' 'speed,' and 'Connectivity') operate as a conceptual architecture network linking technologies to information and individual subjects.

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  • Tech-Forward Teaching

    Apps, Mobile Learning, Pinterest, Infographics, and other tools that support new digital competencies and visual literacies in the classroom.

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